如何提高浏览量?如何优化search terms?关键词需要用逗号隔开吗?
关于Search Terms的优化问题,看到有的人说要在search terms 里面写单词,而不是短语,词与词之间要有标点符号作分隔。
但是亚马逊的 Help—Optimize Listings for Search and Browse是这样写的,亚马逊建议都是不用引号和逗号,有经验的大神进来分析下吧~
Don't use quotation marks in search terms
Single words - including several words in a row (可用词组)- work better than demarcated phrases. When you put words inside quotation marks, you're limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase "luxury cotton shams" means that customers searching for luxury pillow cases or cotton pillow cases won't be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field—your product will turn up in the results of such searches.
Don't use unnecessary punctuation
When entering several words as a search term entry, you don't need to use punctuation. Our system ignores commas. Just make sure to put spaces between your words if you want them treated as separate terms. The word pillowcases is a different search term than pillow cases.
但是亚马逊的 Help—Optimize Listings for Search and Browse是这样写的,亚马逊建议都是不用引号和逗号,有经验的大神进来分析下吧~
Don't use quotation marks in search terms
Single words - including several words in a row (可用词组)- work better than demarcated phrases. When you put words inside quotation marks, you're limiting the search results to customers who type in that exact phrase. For the Pillow Cases example, using the search term phrase "luxury cotton shams" means that customers searching for luxury pillow cases or cotton pillow cases won't be likely to find the product. But if you enter the three words without any punctuation - even in the same search term field—your product will turn up in the results of such searches.
Don't use unnecessary punctuation
When entering several words as a search term entry, you don't need to use punctuation. Our system ignores commas. Just make sure to put spaces between your words if you want them treated as separate terms. The word pillowcases is a different search term than pillow cases.
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海的兔儿
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Vanellope
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1-努力优化你全部的产品的search terms。
2-要使用详细的商品名称。
3-不要重复叠加关键词,如果你的产品名称里已经有了”蓝色“,请不要再在搜索关键词里写”蓝色“了。因为这样并不能增加你的商品被搜索的几率。
4-不要在search term里加引号。
5-不要为了搜索排名靠前而故意添加与自己产品没有关系的单词或者品牌。
6-英文的拼写一定要正确无误。
7-商品名称的单词要按照一定的规则来排列。比如大号毛绒泰迪熊,而不是泰迪毛绒大号熊。
8-尽量不要使用买家不明白的专业缩写。
9-你在往search terms 里写东西的时候,
比如你本来想表示 “纯银镶嵌天然玛瑙项坠”你可不能直接把这个写进去,否则你的买家就要搜这一长串才能找到你,你必须写:【纯银 镶嵌 天然 玛瑙 项坠 】才可以。注意不要加标点符号,用空格即可。
10-Keep trying不断的做实验,不断地调整自己的商品关键词,你会成功的。
走南闯北
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舞花
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